I hadn't paid close attention to the original MKZ ads but was enjoying the SNL parodies when I noticed that the background cityscape looked familiar. Very familiar. A sign for exit 234B? Isn't that the exit for 6th Street? Then I spotted the brightly-lit crown of the Frost Bank Tower -- just a glimpse but that's all any Austinite really needs. Based on the tower's position in relation to a certain elevated roadway and some unique "streetlight bars", I knew exactly where the shot was taken. A quick check with Google Maps' street view confirmed it:
After congratulating myself on my quick eye, I had another thought: well of course it was Austin since Matthew is from Austin, loves Austin and visits fairly often. Another Google consult revealed that the ad's Austin backdrop was old news:
August 22nd:
http://www.worldcarfans.com/114082279992/lincoln-team-up-with-matthew-mcconaughey
September 4th:
http://adage.com/article/cmo-strategy/lincoln-aims-super-bowl-size-audience-weekend/294831
September 5th:
http://www.autoblog.com/2014/09/05/lincoln-mkc-matthew-mcconaughey-ads-video
September 8th:
http://www.austin.com/matthew-mcconaugheys-new-love-letter-austin-will-also-sell-car
Oh, well. At least I know a little something about the city's layout even if I'm not exactly up to speed with the city's national advertising exposure.
Maybe I just need to watch a bit more TV.
No comments:
Post a Comment